Sell Without Selling Out

Discover how to turn everyday conversations into meaningful connections that naturally lead to sales.

Selling Doesn’t Have to Feel Scary or Fake


One of the most challenging parts of running a business is selling. For many entrepreneurs, it feels uncomfortable, even inauthentic. Some avoid selling altogether, and their business never gets off the ground.

Authentic Selling™ changes that. Developed by Terri Maxwell after decades of research, this methodology shows you how to create meaningful conversations that naturally turn into sales. When you stop “selling” and start connecting, business growth feels easy and even enjoyable.

You’re in the right place if…

The 4 Steps to Authentic Selling™


Through four powerful lessons, you’ll learn to confidently grow your business while staying authentic, genuine, and aligned with your values.

  • Lesson 1: There Are Actually TWO Sales - Learn why selling is about more than closing a deal and how to win both sales.
  • Lesson 2: Win the First Sale (Be the Solution) - Discover how to position yourself as the natural solution to your client’s problem.
  • Lesson 3: Win the Second Sale (Add Value & Reduce Risk) - Build lasting trust by adding value and eliminating risk for your clients.
  • Lesson 4:  Conversations that Convert - Master the art of creating authentic conversations that lead to consistent sales.
terri maxwell

Meet Your Coach


Hi, I’m Terri Maxwell—speaker, entrepreneur, and purpose-driven business leader. Over the past decade, I’ve helped hundreds of entrepreneurs grow businesses they love, without sacrificing authenticity.

The Authentic Selling™ Program is built on my proven methodology to help conscious entrepreneurs grow their businesses while staying true to themselves.

Here’s What You’ll Get with the Authentic Selling Program

  • 4 video lessons guided by Terri Maxwell
  • Downloadable workbook with practical exercises
  • Tools and templates for authentic sales conversations
  • Lifetime access to the program and any updates

BONUS: Choose between three small group coaching sessions or a private coaching lessons for practice and personalized application tips.

what students are saying

Terri is an excellent business coach. My business has doubled in revenue as a direct result of her services. My family and I are truly blessed to have found her.
Tino Contreras, Founder & Owner, Ideal Resurfacing
"Terri helped me launch my business to the next level. Before the class was even over, I had stabilized my cash flow and landed my largest client ever."
Suzanne Reeves, founder of Art+Soul Design STudio
"Terri’s coaching is simple yet profound. I’ve learned that in order to build my business, I have to go after it in a completely different way."
Janet burton, founder of career ninja coaching

You Might Be Wondering…

Do I need sales experience?

Nope. This program is designed for all entrepreneurs, whether you’ve been in business for years or are just starting out.

How long will it take?

Each lesson is about one hour, plus optional exercises. You can implement strategies right away.

Is this live or self-paced?

It’s self-paced. You can access the lessons anytime, anywhere.

What’s the investment?

The on-demand course with four lessons is $375.

This price includes the option of three one-hour small group coaching sessions or a one-hour private coaching session.